Ekipa Holding Mobile app

Marketing application

The application was designed in collaboration with “Ekipa Holding S.A.” (the largest group of influencers in Poland) as part of the “Your 5 Minutes” program, serving primarily as a voting tool, but not only that. It played a key role during the show’s broadcast by gamifying the viewing experience. The app successfully motivated users to engage with the platform and keep watching the program.

Duration

2025

Formula

Cooperation

I designed a mobile application for the “Billin x Ekipa” collaboration as part of the entertainment show “Your 5 Minutes” produced by Ekipa. The app served as a marketing tool aimed at engaging the community around the show’s episodes. Viewers could vote for their favorite contestants, track the ranking, browse unlocked rewards, and receive notifications about upcoming episodes. The solution was an integral part of the audience engagement strategy, extending the show’s experience beyond the streaming platform.

The entire collaboration reached several million viewers.

Business Impact

The business model focused on increasing audience engagement around newly released episodes. Voting through the interactive tool boosted awareness of the mobile app, while the app itself drove continuous traffic to streaming platforms through direct links to episodes and strengthened fan loyalty. Users who discovered the mobile app were encouraged to stay longer and explore its additional features and content.

Project Goals

Create a simple and intuitive voting process

Ensure consistent communication about releases and voting.

Increase the time viewers spent interacting with the brand

Attract new audiences to the show

Build excitement and anticipation around contestants’ progress

Design engaging interactions and ranking visualizations

Challenges

Time limitations related to the show’s episode schedule

Voting lock logic designed to prevent access before each episode premiere

Maintaining maximum simplicity of user flows while supporting multiple features

Ensuring high engagement during a short broadcast period

Integration with show promotion and frequent content updates

Solutions

Clear information architecture based on viewer needs hierarchy

Visual style inspired by the show’s identity, adapted for a mobile experience

Visually engaging rewards presentation, including discovery and progress elements

Push notification system driving conversion to voting

Main screen featuring the TOP 3 ranking, streamlining access to interactions

Dynamic voting unlocks synchronized with episode premieres

My role

Comprehensive UI/UX Design for the "T5M”

I led the complete UI/UX design process — from market research and benchmark analysis to defining user personas and creating intuitive user flows. I developed a scalable design system withconsistent principles, grids, typography, and reusable components. An interactive prototype and usability tests informed key improvements in voting and ranking features.

Collaborating with development and marketing teams ensured accurate implementation and alignment with business goals.

The final product delivered a clear, engaging user experience fully aligned with the “Your 5 Minutes” program strategy.

Effects

The app was designed to deliver a simple, intuitive, and engaging user experience. A clear information architecture and a cohesive visual system inspired by the “Your 5 Minutes” show identity ensured easy navigation and visual appeal. Dynamic features such as unlocking votes and rewards in sync with episode premieres added a sense of gamification and excitement. Through research, persona development, and usability testing, the design achieved high usability, visual consistency, and smooth interactions.

The app became an effective marketing tool that strengthened audience engagement around the show. Interactive voting, push notifications, and rankings increased user activity and brand loyalty. Direct links to streaming platforms generated additional traffic and extended audience interaction with the content. The project reinforced Ekipa’s image as a modern brand combining entertainment with interactive communication, successfully building a strong and active community.